Curriculum planning for the development of graphicacy capability has not been systematically included in general education to coincide with the graphicacy needs of human society. In higher education, graphicacy curricula have been developed to meet the needs of certain disciplines, for example medical and teacher training and engineering, among…

This study reports consumer reactions to the graphic health warnings selected by the Food and Drug Administration to be placed on cigarette packs in the United States. We recruited three sets of respondents for an experimental study from a national opt-in e-mail list sample: (i) current smokers aged 25 or older, (ii) young adult smokers aged 18-24…

Introduction: This study analyzed the responses of a survey of students with visual impairments in Canada and the United States about their use of tactile and print graphics. Demographic, Likert scale, and open-ended questions focused on perceptions of quality, preferences, instruction, and strategies. Methods: Percentages of agreement for tactile…

This article compares the Beehive Collective's "Plan Colombia" to a museum exhibition representing the official U.S. position on Plan Colombia. Through a dialectical (Kellner & Share, 2007; Greene, 1988) reading of "Plan Colombia" and "Target America," I examine how each uses visual narrative to promote a…

The purpose of this study was to measure how well business and professional people from various cultures interpret symbols commonly used in international business presentations. Questionnaires contained 15 black and white symbols, selected from the clip art collection of Harvard Graphics business graphics software. Respondents from the United…

This paper examines the dominant genre of the last American television season--the action/adventure/law enforcement show--and discusses differences between this genre and television shows in the 1950s to 1970s. Today's programs are described in terms of the similarities they exhibit with the strategies of the New Right and the apparent…

Two studies were conducted to determine the educational effectiveness of innovative correspondence course materials. The studies were made simultaneously during the period from September 1976 through October 1977. Different materials were compared in terms of student performance, student acceptance of materials, course completion time, and…

Several intermediate performance objectives and corresponding criterion measures are listed for each of the three categories (Manufacturing, Graphic Communication, and Power) included in this second of a two-volume course guide on American industries. The materials were developed for a 9- to 12-week course for seventh grade students to acquaint…

For the twenty-seventh year, the Research and Theory Division of the Association for Educational Communications and Technology (AECT) is sponsoring the publication of these Proceedings. Papers published in this volume were presented at the National AECT Convention in Chicago, Illinois. The Proceedings of AECT's Convention are published in two…