Adapting the principles that have evolved in the development of heraldry to current needs, an algorithm was developed to aid in the description of graphic designs. It provides an efficient method of describing trademarks, logos, and other designs so that they can be found quickly using mechanical searching techniques. (26 references) (EAM)

Discusses the history of Greek typography, focusing on the first book to be entirely printed in Greek in 1476 and the series of new typefaces that resulted. Cites Milan as a center of Greek printing in the early history of Greek typography. Describes a revival of one of these typefaces created under the name of Milan Greek. (PA)

States that in "The New Typography," Jan Tschichold explicates a functionalist and information-based theory of typographic design and demonstrates its application in numerous typographic examples of varied genres. Outlines Tschichold's typographic position; analyzes his style of visual communication; and considers subsequent developments…

Discusses three major accounts (by Philip Meggs, Enric Satue and Richard Hollis) of graphic design history. Notes that these texts address the history of graphic design, but each raises questions about what material to include, as well as how graphic design is both related to and distinct from other visual practices such as typography, art…

Suggests that visual communicators have much to learn from Rudolf Modley, who designed many pictorial symbols in the 1930s and 1940s worthy of study. Argues that his call for an international system of symbols is as pressing and pertinent today as it was when he made it over 20 years ago. (SR)

Introduces a special issue on critical histories of graphic design with a review of the particular problems identified with the history of graphic design as a field of study and the emerging discipline of graphic design history. Makes a case for the examination of graphic design through its relationships with larger discourses. (SR)

Presents an overview of the shift from handwritten to typewritten to laser-printed text, examining three areas central to this development: the development of visual rhetoric, the rediscovery of aesthetics, and the use of empirical research. (NH)

Sketches the development of business graphs in America. Examines their early use at Du Pont and the origin of the chart room around 1920, an important factor in the executive control systems at Du Pont. Draws lessons from this case study for managers and teachers of business communication. (PD)

The speech contained in this document originally accompanied a slide presentation on the altered photographic image. The discussion examines the links between photographic tradition and contemporary visual imaging, the current transformation of visual imaging by the computer, and the effects of digital imaging on visual arts. Photography has a…

The popular art of William F. "Buffalo Bill" Cody--lithographic posters advertising his Wild West Show and depicting the Indians who performed in it--created the visual image of the American Indian that we have come to know as the Siouan stereotype. By contrast the artists' images of the American Indian were inaccessible to the general…

This paper describes the unique development of media histories among developing peoples as compared to the western world's media development sequence from orality to literacy, print, film, and electronics. The fallacy of unilineal cultural evolution is presented, reviewed in terms of how it persists in current theories of media history, and then…

This book explores the popularity of American illustration from the late 1800s through the 1920s. Illustrated books, periodicals, the public consumption of illustrations, and various themes of illustration are discussed. Themes include: (1) "The Smart Set"; (2) "The Masses"; (3) "The Domestic Scene"; (4) "Town and Country"; (5) "Let Me Call You…

Art education in the United States has never been on a firmer footing than at the present time. It faces a future secure in the knowledge that during the past 10 years its social, economic, and educational values have been demonstrated and acknowledged and generally put into practice. Educational leaders no longer ignore it; rather one finds an…