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Peer reviewedHildebrandt, H. W. – Journal of Business Communication, 1984
In a letter to Aristotle, the author (as Phaedrus) gives an overview of communication as it is now taught compared to what was learned in ancient times and suggests rhetorical principles that modern teachers should not forget. (PD)
Descriptors: Business Communication, Classical Literature, Communication (Thought Transfer), Comparative Analysis
Peer reviewedLewis, Phillip V.; Speck, Henry E., III – Journal of Business Communication, 1990
Argues that history provides the necessary framework in which both to discuss and to seek answers to the three necessary and sequential questions about business ethics: (1) What is ethics and what does it mean to be ethical? (2) Why be ethical?; and (3) How can one be ethical? (SG)
Descriptors: Business Education, Business Responsibility, Communication Research, Epistemology
