In the absence of information to the contrary, an individual tends to assume that members of an out group have values which differ from his own. The effect is even more marked for highly prejudiced persons. In the present paper two experiments are reported which extend the belief similarity hypothesis. (Author)

The present study was conducted to determine whether independence produced by social support provided on one type of item in a group pressure situation would generalize to a different item on which the subject was opposed by a consensual group. Moreover, in one condition the group member providing social support varied over trials. It was…

An experiment was performed in which 155 undergraduate student subjects were provided with information about a stimulus person whose behavioral consistency varied on several issues. The study assumed that if the individual's behavior on the relevant topic was consistent, then behavior on the other issues should have no impact on persuasiveness,…