The phenomenon of crowd behavior at sports events is examined in this paper. Previous treatments of why spectators enjoy watching sports events are examined, showing that these studies have largely ignored the potential role of intraaudience influence processes. A brief literature review notes the role of feedback between the communication event…

This branching programmed instructional workbook focuses on how people behave when they hear messages. Included are materials on audience/receiver behavior and a self-instructional supplement to materials that are a part of other communication studies. Drawings and diagrams illustrate the discussions of self-analysis, selection of audiences and…