This article describes how clickers (student response systems) may be used to assess and support the development of productive process skills and discourse patterns within student teams during class periods. Clicker questions may poll the class about specific features of the internal workings of teams, such as role rotation, helpful or distracting…

University classes in marketing are often large and therefore require teams of teachers to cover all of the necessary activities. A major problem with teaching teams is the inconsistency that results from myriad individuals offering subjective opinions (Preston 1997). This innovation uses the latest moderation techniques along with Audience…