The purpose of this study was to gain a stronger understanding of the characteristics that influence membership levels at dues-based alumni associations serving public universities. Prior studies have demonstrated that alumni association members are more likely to give to their institutions; and their gifts, on average, are larger than those of…

It is proposed that retaining and promoting membership in alumni associations should have equal attention. An attractive membership benefits package can help retain members. Direct-mail promotion can take a number of forms, capitalizing on alumni's varied perceptions and motivations. A calendar is given for targeting promotions. (MSE)

An alumni association dues program has these benefits: operating funds, program expansion, identification of committed alumni, and association independence from the institution. Its problems can be: possible competition with the annual fund, possible competition with constituent associations dues programs, and negative reaction to direct mailings.…

Arguments for and against formal alumni chapters are outlined. Pros include increased membership, better leadership, and strengthened development potential; cost effectiveness is possible. Cons include direct and indirect costs; informal alumni structures are seen as equally effective. (MSE)

Assesses the potential power of an active community college alumni association in political situations, in student recruitment, and on advisory committees. Advocates inclusive membership; discusses yearly membership fees v financial support by the college; stresses the importance of making college services available to members and of providing…

Advice is offered for developing and strengthening college alumni special interest groups. These include setting clear guidelines; striving for membership quantity and enthusiasm; focusing on a mission; developing strong and creative leaders; sharing responsibility among staff; setting reasonable objectives; and finding financial support. (MSE)