This report summarizes results of a 1984 study of the lifestyles, values, buying behavior, and media habits of the Hispanic American market. First, a number of shifts in U.S. political, social, and economic life (since 1981, when the first study of this type was conducted) which are changing the orientation of Hispanics are discussed. These shifts…

In light of the progress that black Americans as a group have made during the last two decades, a survey was conducted to examine socioeconomic and attitudinal differences within the black community. In this report, the following findings are highlighted: (1) there are subgroups of blacks that are clearly definable by income, education, family…

Although family integration is a much-used concept in sociological research on the family, there has been no consistency in its definition or measurement. Numerous factors representing family integration have been combined to develop a measure, the Family Integration Index, designed to be a more valid and reliable measure of the multi-dimensional…

In an attempt to correlate effective school practices with actual observed student achievement, a survey instrument concerning principal leadership and school climate was distributed to classroom teachers in the Oklahoma City Public Schools. Responses by more than half of the teachers yielded 1,294 usable questionnaires representing all 94 schools…