The purpose of this study is to understand how well the national SAT Validity Study results (Westrick et al., 2019), which is based on the entering class of 2017, generalize to other cohorts of students and how well the SAT predicts longer term outcomes beyond first-year grade point average (FYGPA) and second-year retention. Results show that the…

As part of the University of California's recent reconsideration of the role of the SAT in admissions, the UC Office of the President published an extensive report, "UC and the SAT" (2001), which examined the value of SAT I Reasoning Test scores, SAT II Subject Test scores, and high school grades in predicting the grade-point averages of…

The effectiveness of the freshman admissions prediction equation (FAPE) at the University of Georgia (Athens) was studied, using data for 3,378 freshman (1,490 males and 1,888 females) in 1987-88. For the 1987-88 data, a previous (1982) prediction equation functioned poorly in terms of predictive accuracy. New prediction models were constructed…

Student market segmentation separates prospective college students into subgroups with similar characteristics, the most commonly used being geography, demography, attitudes, and behavior. Recruitment efforts can then focus on student segments similar to the present student body or on other students that might be attracted. The goal is to make…