Descriptor
| Administration | 1 |
| Administrator Characteristics | 1 |
| Administrator Role | 1 |
| Concept Formation | 1 |
| Definitions | 1 |
| Guidelines | 1 |
| Media Specialists | 1 |
| Motivation | 1 |
| Organizational Effectiveness | 1 |
| Program Administration | 1 |
Source
| Audiovisual Instruction | 1 |
Author
| Wilkinson, Gene L. | 1 |
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Wilkinson, Gene L. – Audiovisual Instruction, 1978
Media professionals will have an effective impact upon education if they extend their administrative functions of organizing and controlling to include the managerial functions of planning and motivating. The successful media manager needs knowledge and skills in three areas--technical, human, and conceptual. (CMV)
Descriptors: Administration, Administrator Characteristics, Administrator Role, Concept Formation
