Provides a summary of dos and don'ts for school systems that want to inaugurate a sex education program. (Author/IRT)

(Available from Consulting Engineer, 1301 South Grove Avenue, Barrington, Illinois 60010; $15.00 annually.)

While recognizing that every school community has unique public relations needs, the author presents eight suggestions that apply universally. (Author/IRT)

This article presents an interview with Robert Deware, associate professor of organization behavior at Northwestern University in Evanston, Illinois, who offers advice on setting up and managing a university public relations office. It focuses on issues of office size, staffing, structure, and strategy. (MDM)

This report of the Committee on Public Relations was developed as a result of the National Conference on Distributive Education held in Washington, D.C. in 1948. Included are general considerations and a complete plan for public relations and promotion including a suggested schedule and followup activities. The manual was intended to be a…

This booklet presents a step-by-step system for planning and carrying out an effective public communication campaign. In his discussion, the author concentrates on various planning processes rather than on the mechanics of writing, designing, photographing, or editing. However, while the booklet's emphasis is definitely on planning, many specific…

Tips are provided for planning a year-round program to improve public relations (PR) and organizational communication. Beginning with a list of 12 essential factors for PR, the calendar presents a variety of PR ideas for each month of the year. At the beginning and end of the calendar, guidelines are offered for: (1) creating an effective staff…

This booklet is intended to aid leaders of local education associations in developing a continuing public relations (PR) program aimed at establishing and maintaining a favorable public image for teachers. Although it offers useful guidelines for developing a PR program, the booklet does not contain lists of specific things to do. Instead, it…

Provides guidelines to involve the entire community in a successful reading fair, based on procedures followed in Newport News, Virginia. (RL)

Suggestions are presented to help public, school, academic, and special libraries celebrate the 200th anniversary of the founding of New York's educational system, known as the University of the State of New York, and its Board of Regents. The University of the State of New York was founded in 1784 by the state legislature; it embraces all…

This book is designed as a basic guide to the development of effective school public relations programs. The author provides guidelines for setting up effective communication strategies and presents ideas for spreading good news as well as for dealing with problems. One chapter focuses specifically on the difficult communication problems presented…

This manual was developed to help vocational teachers and administrators in Maine to promote vocational education using a variety of techniques and media. Practical guidelines are offered for: (1) developing a plan for promotion and public relations; (2) compiling the facts; (3) developing media relations; (4) using printed and broadcast…

Summer programs of vocational agriculture can be both effective and accountable if they are well planned, placed into action, and publicized. Written plans should contain a daily list of activities. The effectiveness of the program will depend upon the efforts of the teacher. Public relations should continue into the summer months. (LRA)

This document is a guide for a workshop on marketing college cooperative education programs. The guide takes the reader/workshop participant through the marketing process, from defining needs and resources to planning a marketing campaign, implementing it, and evaluating its success. Samples and sources also are provided. Topics covered in the…

This practicum report describes an attempt to develop and implement a systematic public relations program for an elementary school center, with the aim of improving public confidence in the school. The author developed a model process for instituting and sustaining a general public relations operation and then field tested the model at South Grade…