Chemistry is essential to individual and societal well-being, yet publics tend to express less interest in chemistry compared to other science fields, and many scholars have highlighted the need for more research on effective chemistry communication and informal learning outcomes. Here, we describe one strand of a collaborative, multiyear study,…

Chemistry is a vital and highly relevant field of science that is under-represented in science centers and museums. Amidst concerns that the public is ambivalent about the chemistry field, the "Explore Science: Let's Do Chemistry" project sought to understand how to design hands-on activities that could increase the feelings of interest,…