Creating community-based opportunities for youth to be physically active is challenging for many municipalities. A Lexington, Kentucky community coalition designed and piloted a physical activity program, "VERB[TM] summer scorecard (VSS)", leveraging the brand equity of the national VERB[TM]--It's What You Do! campaign. Key elements of…

In this paper, the author shares some thoughts about health education profession, including some things that educators need to do to keep the profession "vital". He also offers some thoughts that educators need to consider as they attempt to respond effectively to the challenges that lie before them now, and face them in the future. He discusses…