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Applying Social Marketing Principles for Community-Based Cancer Screening Programs: Two Case Studies
Simona C. Kwon; Julie A. Kranick; Nadia S. Islam; Laura C. Wyatt; Shilpa Patel; Gulnahar Alam; Perla Chebli; Joseph Ravenell; Perry Pong; Sara S. Kim; Victoria H. Raveis; Chau Trinh-Shevrin – Health Education & Behavior, 2025
Minoritized communities often experience worse health outcomes on the cancer continuum. Mainstream strategies may have limited reach and utility to populations experiencing inequities in real-world settings. Through the combined use of community-based participatory research (CBPR) and social marketing strategies, which highlight community-centered…
Descriptors: Marketing, Community Programs, Screening Tests, Immunization Programs
Abdullah, Rafidah; Zakaria, Nor Fadhlina; Mushahar, Lily; Yakob, Suryati – Health Education Journal, 2023
Objective: The impact of social media on public health has been examined in various studies. However, none have explored user engagement based on the type of Facebook posts related to renal disease. Therefore, the present study sought to determine which type of nephrology-related posts have greater user engagement. Setting: Facebook pages.…
Descriptors: Identification, Social Networks, Case Studies, Physicians
Hunter, Theresa; Weinstein, Melissa – Health Education Journal, 2016
Objective: The objective of this study was to assess male undergraduate students' human papillomavirus (HPV) knowledge and intentions to receive the HPV vaccination. Design: Cross-sectional survey. Method: A sample of 116 male undergraduate students from a university in the Midwestern USA completed a survey questionnaire assessing various aspects…
Descriptors: Cancer, Immunization Programs, Student Attitudes, Undergraduate Students
Knippen, Kerri Lynn; Thompson, Amy; Masters, Andrea – Health Educator, 2018
Worksite wellness programs continue to demonstrate a high return on investment by controlling and reducing employer shares of health care expenditures. Health risk assessments (HRA) are commonly used to establish priorities. This crosssectional study utilized an online HRA grounded by constructs from the Health Belief Model and the Theory of…
Descriptors: Wellness, Work Environment, At Risk Persons, Depression (Psychology)
Ratanasiripong, Nop T. – Journal of American College Health, 2012
Objective: To identify human papillomavirus (HPV) infection and HPV vaccine-related attitudes among college-aged women and the relationship between HPV vaccine uptake and subsequent sexual behaviors. Methods: PubMed, MEDLINE, CINAHL, and Google Scholar searches were performed from 2006, the date after the first HPV vaccine became available, to…
Descriptors: Sexuality, Females, Public Health, Microbiology

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