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Applying Social Marketing Principles for Community-Based Cancer Screening Programs: Two Case Studies
Peer reviewed
Direct linkSimona C. Kwon; Julie A. Kranick; Nadia S. Islam; Laura C. Wyatt; Shilpa Patel; Gulnahar Alam; Perla Chebli; Joseph Ravenell; Perry Pong; Sara S. Kim; Victoria H. Raveis; Chau Trinh-Shevrin – Health Education & Behavior, 2025
Minoritized communities often experience worse health outcomes on the cancer continuum. Mainstream strategies may have limited reach and utility to populations experiencing inequities in real-world settings. Through the combined use of community-based participatory research (CBPR) and social marketing strategies, which highlight community-centered…
Descriptors: Marketing, Community Programs, Screening Tests, Immunization Programs
