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Direct linkEpperson, Anna E.; Averett, Paige E.; Blanchflower, Tiffany; Gregory, Kyle R.; Lee, Joseph G. L. – Health Education & Behavior, 2019
Background/Aims: The aim of this investigation was to identify which design elements on Natural American Spirit packs are salient to (i.e., noticed by) U.S. adult smokers and what meanings smokers derive from these elements. Method: We conducted a secondary analysis of qualitative data from a study of cigarette packaging design. U.S. adult smokers…
Descriptors: Smoking, Adults, Merchandise Information, Design
