Cancer is now the second leading cause of death for Americans, behind heart disease. By current estimates, up to two thirds of cancer diagnoses could be avoided or prevented with behavior changes such as the adoption of healthier lifestyles. One way that individuals learn about cancer is through the news media. Of all of the sources of health…

Designed for teachers, administrators, and other specialized educational personnel, this professional paper describes new insights involving the problem of putting health knowledge into action. It explores reasons for the discrepancy between knowledge and behavior and suggests the asking of two questions: (1) What basic problem is the individual…