For more than 35 years, research has increasingly linked our nation's diet to heart disease and cancer--the nation's top two killer diseases. Yet there is no well-organized, vigorous effort to improve American eating habits. A National Nutrition Coalition should be established to educate the public. (BJV)

Proceeding from the implicit message promoted by the National Cancer Institute to the communication profession--expertise in health communication is central to the effort to alleviate the costs of the national burden placed on the economy because of cancer--this paper proposes the development of health communication as a career. Specifically, the…