Replicated Pedhazur and Tetenbaum's study that raised questions about the unidimensionality of the feminine and masculine subscales of Bem Sex Role Inventory (BSRI). Factor analysis and smallest space analysis indicated that subsets are not unidimensional. However, results of factor analysis but not smallest space analysis were consistent with…

Theoretical and empirical assumptions underlying three major approaches for assessing the continuum of masculine and feminine attributes are examined. Data from the Personal Attributes Questionnaire are analyzed in terms of the implications of measurement schemata designed by Bem, Spence, and Helmreich, and other researchers. (GC)

Examines gender role orientations of characters in prime time television advertisements through the Bem Sex-Role Inventory (BSRI) completed by 426 college students (43.2% females). Results confirm the appropriateness of the scale for self- and person-perception ratings. Uses of the BSRI in gender role research are discussed. (SLD)