Provides an overview of the development of links between culture and higher education in Europe. Suggests that universities can bridge the gap between technical and humanistic cultures. Urges that universities work to maintain cultural diversity that can contribute to the advancement of global civilization through cooperation. (DK)

This book gathers articles on marketing higher education that first appeared in a newsletter on that topic. Chapter 1, "Marketing and You!" contains two articles on the importance of the person interested in advancing the institution through marketing. The second chapter, "Building Blocks," offers important ideas including a…

Maintains that E. D. Hirsch's book, "Cultural Literacy," is based on an anthropological rather than a normative view of societies and, therefore, does not claim that one society is more cultured than another. Concludes that historical understanding or other forms of cultural literacy requires wider criteria of significance than Hirsch…

Contends that E. D. Hirsch's book, "Cultural Literacy," is not a work of scholarship but one of dogma and persuasion. Discusses Hirsch's views in relation to democratic values, the national culture, and both public and private education. Concludes that Hirsch wants to retain public education to impose a conservative ideology. (CFR)

Maintains that, from very different points on the ideological spectrum, citizenship and citizenship education have been added to the political agenda. Argues that political theory, distinct from descriptive civics, is more relevant to the political development of citizens. (CFR)

Discusses multiculturalism in its context as a form of intellectual and historical atonement and points out its internal contradictions. Argues that the Western culture is becoming global, or universal; and, therefore, there should be no school-enforced multiculturalism. (CFR)