As governors move this important STEM (Science, Technology, Engineering and Mathematics) policy agenda forward, they may find that some of their constituents have yet to be persuaded of the need for improvement. Some citizens and stakeholders may fail to grasp the strong link between high-quality STEM education and economic development in the…

Organizations seeking advocacy roles must be informed, organized, and consistent in their commitment to achieve and maintain success. The experiences of the Texas Speech Communication Association's 12-year process to become a viable force in drafting and implementing educational policy in Texas might be useful to other state educational…

This document consists of all 11 issues of this newsletter published in 1993 (November-December was a combined issue). The newsletter reports on cooperative national and international preservation activities and is written primarily for university administrators and faculty, library and archives administrators, preservation specialists and…

A "devil's advocacy" approach is proposed for the management of higher education conflict and ultimate improvement in the quality of decisions. Research supporting the value of active questioning of a preferred plan or strategy is summarized and its application is described. (DB)

This monograph examines college and university magazines aimed at alumni and designed to promote the institution and enhance its image. The first third contains three chapters. The first chapter reviews the evolution of these publications from their start in the late 1800s to today. The next chapter addresses questions of a magazine's role,…

The experiences of Wellesley College (Massachusetts) with developing a long-range plan for institutional survival in the 1990s illustrate the value of two strategies: devising a planning process that reflects the institutional culture, and spending time early in the process to gain broad agreement on basic financial principles and planning…

Anecdotes about messages college presidents send to constituencies illustrate that language is powerful in conveying institutional values and expectations. Suggestions for using language more persuasively include (1) using terms that include rather than exclude and being sensitive to groups' preferred terminology; (2) avoiding inaccurate or…

For governing boards and college presidents to function effectively, a statement of mutual expectations is needed. A good statement forms the basis for future evaluations, helps the president know the board's specific expectations for performance, and focuses the board and the president on the same issues. (MSE)

This document consists of all 11 issues of this newsletter published in 1992 (Nov.-Dec. was a combined issue). This newsletter reports on cooperative national and international preservation activities and is written primarily for university administrators and faculty, library and archives administrators, preservation specialists and…

The University of Chicago's trustees, most prominent businessmen, found the institution's fund accounting system outmoded and incomprehensible and revised the financial reporting procedures. The new system gives a better picture of the size of the university, its activities, and its general financial health to use in decision making. (MSE)

When reducing staff, college administrators should (1) base decisions on the department's role in advancing the institutional mission; (2) provide practical, humane support to those whose posts are eliminated; (3) assure that all staff hear the news quickly and appropriately; and (4) maintain prompt, candid, two-way communication with all…

Promotional marketing can deliver significant benefits to colleges and universities willing to modify traditional practices to build awareness and recruit students. Emerging college marketing practices focus on service, rely on friends to disseminate information, maximize technology, simplify the message, and are based on knowledge of the…

Suggestions are given for maintaining confidentiality in the presidential search process, addressing such issues as appointing the search committee, dealing with the press, communicating with the campus, employing a consultant, choosing an executive secretary, transacting search business, contacting candidates and references, conducting…

Recognizing that successful collaboration among schools, institutes of higher education, and state education agencies to is an important factor in the professional development of education personnel, this document examines existing knowledge of interorganizational collaboration and identifies organizational preconditions conducive to the…

This document is a compilation of 40 newsletter issues published by the Commission on Preservation and Access from 1988 through 1991. The Commission was established in 1986 to foster and support collaboration among libraries and allied organizations in order to ensure the preservation of the published record in all formats and to provide enhanced…