Administrations at colleges and universities are continually faced with the following dilemma: "Just what is our school radio station all about?" To help to answer such questions, this paper focuses upon some of the basic elements contained in formulating, operating, and managing a college or university radio station. The approach…

Whether facing budget and staff cuts or event logistics, alumni associations can make good use of volunteers. Three important rules for volunteer program management include maintaining good volunteer relationships, knowing when to ask for help, and recruiting good veteran, novice, and even nonalumni volunteers. (MSE)

A comprehensive information resource management system is the key to the future of quality data management. Instituting and developing the system requires a major commitment from institutional leadership. The institutional researcher can take steps to solve some of the initial problems and increase institutional awareness for the systems'…

Although each higher education institutional research office has a unique style and mission, their commonalities suggest guidelines for establishing effective units, including placement high in the organizational structure, consistent attention given to first-order data responsibilities (collection, reporting), attention to institutional needs, a…

The director of a college consortium must be a strong leader, whose primary duties range from providing leadership to securing resources and to clearly communicating the consortium's mission. The director must keep in mind that the consortium's work is valuable only to the degree that it eases the load on the individual member institutions and…

This article provides organizational charts and brief descriptions of the public relations (PR) offices operated by Boston University, Webster University, and Austin Peay State University. The descriptions focus on staff size, staff titles, staff organization philosophy, strong and weak points, and advice for PR people in similar-size offices.…

Every college alumni program needs a mission statement specifying why it exists. In creating a statement, administrators should consider who designs it, drafts it, must endorse it, must adopt it. When institutional purpose and resources change, it can be redrafted. It should be an active guide, regularly reviewed and used. (MSE)

Publications can be helpful in promoting planned giving to colleges. Suggestions address basic brochures, response forms, a planned giving column, advertisements, bequest mailings, a year-end tax letter, newsletters, fund description, and assets inventory. Simple or sophisticated, they can be effective marketing tools. (MSE)

This volume discusses the ways to get college students involved in helping advance their college both before and after graduation. The book's five sections contain papers on student advancement programs, their focus and structure, advising student advancement programs, programs and events, and preparing for the future. Paper titles are: (1)…

An institutional development audit is a comprehensive evaluation of a program, its operations, and its people. Information is analyzed to assess: institutional mission, personnel and organizational structure, financial resources, program management, communication, and overall program effectiveness and efficiency. (MLW)

Institutions are turning to marketing to combat the trends of declining enrollments, decreasing applicant pools, diminishing interest in traditional degrees, competition for students, and increasing costs. A marketing audit can analyze an institution's strengths and needs. (MLW)

Concern for the state of the humanities is a choice, not a necessity, for research administrators, but by fostering the humanities in any way, research administrators can nurture a vital tradition and a resource that contributes to the institution's basic purposes. (Author/MSE)

Constructs an input-output model, similar to those used to analyze interdependence among sectors in an economy, for application to administration of a school within a university. The model makes possible forecasting of personnel requirements for each component within the school, generated by changes in external demands for school services that…

Seven simple ways for college fund-raisers to recognize donors successfully are outlined, illustrated with the experiences of colleges, universities, and other organizations. Institutions are urged to thank donors accurately, publicly, privately, frequently, appropriately, innovatively, and sincerely. (MSE)

The winner of the 1994 CAUSE Award for Exemplary Leadership and Information Technology Excellence offers his view of information technology, resources, and management. Engineering principles are applied to information technology issues, such as access versus security and client/server versus mainframe systems. College/university information…