This exploratory study investigates the convergence of marketing communications and AI-powered technology in higher education, adopting a perspective on student interactions with generative AI tools. Through a comprehensive content analysis of learners' responses, we employed a blend of manual scrutiny, Python-generated Word Cloud, and Latent…

Aim/Purpose: The purpose of this study is to review and categorize current trends in student engagement and performance prediction using machine learning techniques during online learning in higher education. The goal is to gain a better understanding of student engagement prediction research that is important for current educational planning and…

In response to the significant disruption posed by emergent AI technology, we propose a four part framework for teaching and learning practice and development. Rather than focus on the specific technologies of the moment, this framework provides actionable suggestions for individuals with varying views of AI and its positive and negative…

In depth exploration of how the pandemic has reshaped the education ecosystem over the past three years, especially in the context of the surge in demand for online education courses and learning platforms, this article focuses on the field of student ideological and political education, and innovatively constructs a moral and political education…