The peer assessment scores published annually by "U.S. News & World Report" ("USNWR") have fast become the de facto measure of institutional reputation in higher education. While higher education policymakers often use this score for benchmarking and performance-based funding purposes, relatively little is known about this…

Public trust in university brands is key to unlocking growth potential of enrollments and endowments. Most Trusted Universities Report measures the public view of trust in 135 doctoral universities and explores how trust varies among diverse groups and different types of institutions. This report unpacks why trust is important, how trust is built…

This study aims to develop a comprehensive HEI choice intention (CI) model to understand how social influence (SI), brand equity (BE), and HEI factors influence attitude toward HEI (HEIA) as well as how the HEI attitude is a mediator of the relationship of these variables with the HEI CI. Data collected from 1633 high school seniors via online…

The conclusion of recent research on the relationship between students' school curriculum and their opportunities to enter higher education has generally been that curricular differentiation is a further dimension of social stratification, and that it has become a mechanism of effectively maintained inequality, in the sense defined by Lucas. The…

For years engineering educators and researchers have tried to get more students from underrepresented groups interested in engineering as a career field and college major. Many interventions designed for high school students assume that students do not know about engineering careers and just need opportunities to learn about the field. The key may…

AACRAO partnered with two marketing faculty members to identify how higher education institutions are marketing themselves to high school seniors and to assess whether a brand management approach is being utilized. The research also sought to identify the practices that some institutions use (if any) to achieve enrollment results that are more…

This article investigates elite young people's transitions from the Leysin American School in Switzerland, an elite secondary school, to international higher education. These young people often moved to the UK or the US for higher education -- locations associated with global status in the education market. However, I argue, new configurations of…

In recent decades, higher education has experienced a massive expansion worldwide, which has often been linked to increasing higher education diversification. New sectors and new types of institutions emerged with this massification process to offer more diversified types of advanced training. At the same time, this expansion was often embedded in…

The article is devoted to the peculiarities of higher and secondary education of the Don Cossacks in 1850-1860 and the influence of these peculiarities on the public discussion between the "progressists" and "Cossack men". The author shows that a significant part of the educated Cossacks, including those of non-noble origin,…

In this paper, we analyse social inequalities along the horizontal dimension of education in Italy. More precisely, we focus on the role of family background in completing specific fields of study at both secondary and tertiary levels of education. To mitigate the limitations of the traditional sequential model, we construct a typology of…

There is strong evidence that expansion of university enrolment contributes to economic growth. Less clear, however, is whether that expansion will reduce income inequality. Human capital theory argues that education provides graduates with the knowledge and skills to be more productive. As more students from disadvantaged families graduate from…

Since the recent global paradigm shift in the governance of higher education toward business and marketing, internationally competitive education is increasingly considered as an asset for governments. Consequently, governments started to invest in education branding and marketing their educational systems. In Finland, national interest in…

The main objective of this study is to empirically test a number of theory-based models (i.e., fixed effects [FE], random effects [RE], and aggregated residuals [AR]) to measure the generic knowledge as well as the degree attainment rates and early labor outcomes gained by students in different programs and institutions in higher education. Our…

This paper examines the relative importance of upper secondary subject choice and attainment in explaining social inequalities in access to higher education (HE) in Scotland and Ireland. These two countries differ in the extent of curriculum differentiation, in the degree of standardisation in school examination and in HE entry criteria. In…

Previous research has found that the images of universities formed by prospective students greatly influence their choices. With the advent of international branch campuses in several higher education hubs worldwide, many international students now attempt to construct images of these institutions when deciding where to study. The aim of this…