Purpose: The purpose of this paper is to explore structural relationships among the variables of brand association, student trust, commitment, and satisfaction in the higher education sector. Design/methodology/approach: A survey was used to collect data from a sample of 500 students who studied at universities in Taiwan in 2016. These data were…

The purpose of this study was to investigate the effect of a calculus system that was designed using an adaptive dynamic assessment (DA) framework on performance in the "finding an area using an integral". In this study, adaptive testing and dynamic assessment were combined to provide different test items depending on students'…

Changes in social systems demonstrate that various structural disadvantages have jointly led to increasing competition among higher education institutions (HEIs) in many countries, especially Taiwan. Institutional administrators must recognize the need to understand how to improve performance and consistently outperform other institutions.…

Online tests have been identified as a core learning activity in higher education. Unlike conventional online tests, which cannot completely reflect students' learning status, two-tier tests not only consider students' answers, but also take into account reasons for their answers. Due to such significance, research into the two-tier tests had…

To address four issues observed from the latest Personal Response System (PRS) review by Kay and LeSage (2009), this paper investigates, through a systematic research, how the derived benefits and challenges of PRS affect the satisfaction and continuance intention of college students in Taiwan. The empirical study samples representative college…

"Proceedings of International Conference on Humanities, Social and Education Sciences" includes full papers presented at the International Conference on Humanities, Social and Education Sciences (iHSES), which took place on April 22-25, 2021, in New York, New York. The aim of the conference is to offer opportunities to share ideas, to…

The purpose of this study is related to Green Information Technology (IT), Green Computing, and/or Sustainability (GITS) curriculum initiatives in institutions of higher education in the US and abroad. The purpose of this study is threefold; 1) to evaluate whether GITS academic programs have been initiated in higher educational organizations; 2)…

"Proceedings of International Conference on Humanities, Social and Education Sciences" includes full papers presented at the International Conference on Humanities, Social and Education Sciences (iHSES) which took place on April 22-25, 2021 in New York, USA-www.ihses.net. The aim of the conference is to offer opportunities to share…

This study investigates the differences between students' conceptions of learning management via traditional instruction and Web-based learning environments. The Conceptions of Learning Management Inventory (COLM) was administered to 259 Taiwanese college students majoring in Business Administration. The COLM has six factors (categories), namely,…

This paper aims at exploring how faculty research behaviour changes before, during, and after promotion. Testing research hypotheses generated from behavioral reinforcement theory and an alternative claim on the learning effect of familiarity with publishing norms, the study collects career history data and longitudinal records on faculty research…

Investigates effects of two advance organizers--question previewing and vocabulary preteaching--on Taiwanese college students' listening comprehension of English language videotapes. Results suggest the group exposed to a combined treatment of vocabulary preteaching and question viewing between two video viewings outperformed the groups who…

This study investigated the effects of previewing and providing background knowledge for American short stories on Taiwanese students' comprehension of the stories and attitudes toward the treatments. Implications of the findings for reading instruction in second-language classrooms are discussed. (JL)

Describes study of college freshmen in Taiwan that was designed to investigate whether the use of television in the language laboratory would affect attendance, scores, and student attitudes toward the second language class, the instructor, and the teaching materials. Positive effects of TV on the attendance, scores, and attitudes of students in…

Discusses results of a survey of distance learning students at a technical college in Taiwan that explored the attitudes they have toward selecting distance learning classes. Describes hypotheses tested and discusses gender differences; interest in the subject matter; time flexibility; reputation of teachers and schools; costs; and students who…

A study of self-report depressive symptoms measured by the Zung Self-Rating Depression Scale was conducted in Korea, the Philippines, Taiwan, and the United States with 953 college students. There are marked differences among countries in symptoms reported. Research designs and measurement strategies for cross-cultural research are discussed. (SLD)