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Showing 1 to 15 of 19 results Save | Export
Corning, Amy; Senechal, Jesse; Hutton, Amy – State Council of Higher Education for Virginia, 2015
In the fall of 2008, the State Council of Higher Education for Virginia (SCHEV) commissioned a research study comparing the college access provider resources in Virginia to the access and academic achievement needs of the state. That study--conducted by researchers from the College of William and Mary and West Carolina University--resulted in the…
Descriptors: Access to Education, Statewide Planning, State Surveys, Higher Education
Peer reviewed Peer reviewed
Conway, Joseph C.; Rubin, Alan M. – Communication Research, 1991
Explores the psychological origins of media gratification by examining how pertinent psychological variables help explain television viewing motivation. Finds that parasocial interaction, anxiety, creativity, sensation seeking's disinhibition dimension, and television affinity and exposure, helped to predict viewing motivation. (PRA)
Descriptors: Audience Response, Higher Education, Motivation, Predictor Variables
Peer reviewed Peer reviewed
Babrow, Austin S. – Journal of Broadcasting and Electronic Media, 1987
Describes a study of 301 undergraduates which was designed to determine their motives for watching soap operas. Responses to a questionnaire were analyzed to determine perceived gratifications and consequences of viewing. Convergence of motives was studied, and the diversity of motives and resultant implications for subgroup analyses were also…
Descriptors: Audience Analysis, Higher Education, Questionnaires, Statistical Analysis
Corporation for Public Broadcasting, Washington, DC. – 1979
This report on the first phase of a two-part program to determine the extent of television use for instruction by colleges and universities in the United States discusses the research methodology used for a census study of all higher education institutions in the United States; the second will involve a random sample follow-up of institutions…
Descriptors: Colleges, Educational Television, Higher Education, Research Methodology
Peer reviewed Peer reviewed
Austin, Bruce A.; Myers, John W. – Journal of Communication, 1984
Results indicate that hearing-impaired students watched more television, expressed more affinity toward the medium, and were more likely to perceive it as depicting reality than did their hearing counterparts. (PD)
Descriptors: College Students, Hearing Impairments, Higher Education, Literature Reviews
Seawell, Margaret, Ed. – 1997
The National Television Violence Study (NTVS) was a 3-year effort to assess the effects of violence on television, of particular interest to education professionals is the effects of television violence on children. Funded by the National Cable Television Association, the project began in June 1994 and involved the participation of media scholars…
Descriptors: Content Analysis, Higher Education, Mass Media Effects, Programming (Broadcast)
Seawell, Margaret, Ed. – 1998
The National Television Violence Study (NTVS) was a 3-year effort to assess the effects of violence on television, of particular interest to education professionals is the effects of television violence on children. Funded by the National Cable Television Association, the project began in June 1994 and involved the participation of media scholars…
Descriptors: Content Analysis, Higher Education, Mass Media Effects, Programming (Broadcast)
Seawell, Margaret, Ed. – 1998
The National Television Violence Study (NTVS) was a 3-year effort to assess the effects of violence on television, of particular interest to education professionals is the effects of television violence on children. Funded by the National Cable Television Association, the project began in June 1994 and involved the participation of media scholars…
Descriptors: Content Analysis, Higher Education, Mass Media Effects, Programming (Broadcast)
Peer reviewed Peer reviewed
Valkenburg, Patti M.; van der Voort, Tom H. A. – Communication Research, 1995
Studies a large sample of Dutch children. Finds that a positive-intense daydreaming style was stimulated by watching nonviolent children's programs and was inhibited by watching violent dramatic programs, while an aggressive-heroic daydreaming style was stimulated by watching violent dramatic programs and inhibited by watching nonviolent programs.…
Descriptors: Audience Response, Children, Communication Research, Higher Education
Grundin, Hans U. – 1979
This survey was designed to complement the information obtained in previous surveys by concentrating on two categories of courses: new courses since the previous survey (12 undergraduate and two short courses) and courses which had lost their television repeats since the previous survey (23 undergraduate courses). The aims of this survey were to…
Descriptors: Educational Television, Higher Education, Nonformal Education, Programing (Broadcast)
Peer reviewed Peer reviewed
Mundorf, Norbert; Brownell, Winifred – Gerontologist, 1990
Updated and extended research on television viewing and magazine reading of older adults (n=74) and compared it with media preferences of college students (n=149). Results indicated older adults viewed more television, although viewing preferences were more similar than expected. Most respondents cited entertainment as primary motive for…
Descriptors: Age Differences, Attitudes, College Students, Higher Education
Jorgensen, Erling S.; Anderson, William A. – 1975
To prepare for proposed reforms of federal regulations governing the installation and operation of cable television, a survey was conducted to identify the educational institutions using cable television and to determine the types and amount of usage for each institution. The names of 511 user institutions were supplied by the National Cable…
Descriptors: Budgeting, Cable Television, Delivery Systems, Educational Television
Porter, Michael J.; Sapp, Aimee – 1996
A study examined how college students watch television: Are there gender differences in how students watch? Is watching a form of socialization or a means of escape and diversion? Is there a relationship between students' GPA and the number of hours they spend watching television? Subjects were 379 full-time undergraduates--half of whom were male…
Descriptors: Audience Analysis, Audience Response, Higher Education, Sex Differences
Peer reviewed Peer reviewed
Shrum, L. J. – Human Communication Research, 1996
Describes a study that tested whether the accessibility of information in memory mediates the cultivation effect (the effect of television viewing on social perceptions), consistent with the availability heuristic. Shows that heavy viewers gave higher frequency estimates (cultivation effect) and responded faster (accessibility effect) than did…
Descriptors: Audience Analysis, Higher Education, Mass Media, Mass Media Effects
Walker, James R.; Bellamy, Robert V., Jr. – 1989
An exploratory study focused on usage patterns of television remote control devices (RCDs), examining how and why individuals use television RCDs to "graze." The study identified the gratifications obtained from RCD use and evaluated their relative importance in accounting for variations in RCD use. Subjects were 455 undergraduates in…
Descriptors: Factor Analysis, Higher Education, Mass Media Effects, Mass Media Use
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