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Direct linkPerrin, Jeffrey L. – Applied Environmental Education and Communication, 2011
The present research investigated effects of message framing (losses-framed or gains-framed), message modality (video with text or text-only) and emotional arousal on environmentally responsible behavioral intentions. The sample consisted of 161 college students. The present research did not find a significant difference in behavioral intentions…
Descriptors: Video Technology, Emotional Response, Intention, College Students
