Suggestions for producing low-cost promotional materials to attract alumni to alumni programs are provided. Running advertisements in an alumni periodical or promoting all events in one brochure are suggested. Production, paper and printing, and illustrations and photos are discussed. (MLW)

Some suggestions for introducing advertising into faculty-staff papers include get support from the administration, set an advertising policy, develop a budget, consult professionals, structure the advertising department, and hire an advertising representative. (MLW)

Some barriers to fund-raising productivity are identified. A checklist of characteristics of an ideal development program drawn up by a panel of nationally recognized experts was included in a questionnaire sent to participating campuses. (MLW)

Alumni administration in a one-person shop demands careful planning, written goals, and organizing time to meet specific deadlines. Established goals also provide a basis for evaluating programs. Annual events are seen as time savers. (MLW)

A written campaign plan is seen as essential for annual fund success. It should contain details on all aspects of the campaign: strategy, leadership, organization, goals, and events, plus the schedule and deadlines for each of these. (MLW)

Eight steps to set up a public relations program that is effective and therefore productive are identified: establish a plan, set priorities, propose budgets to coordinate with plans, keep track of progress, control and protect plans, communicate with staff, be accountable, and maintain a positive office environment. (MLW)

Advice is offered to alumni administrators who recruit and organize alumni volunteers to serve on the board of directors. Major tasks include: understanding the purposes of the board, selecting the best members, determining what needs to be done, evaluating each member, and forming committees. (JMD)

When new marketing strategies were adopted at Elizabethtown College, publications were seen as a good starting point for planning. Revamping publications led to the development of a publications flow system that in turn led to a communications flow system to schedule all mailings and telephone contacts. (MLW)

Minicapital campaigns at the 25th and 50th reunions at Williams College are described. Leadership, organization, timing, budget, purpose, marketing, and a solid foundation of positive alumni attitudes toward supporting the college help to make a successful campaign. (MLW)

Improving productivity in alumni programs involves finding the right combination of budget, staff, and program that will energize the alumni. Whitman College has found that spending money, time, and energy to motivate and train volunteers, educate staff, and involve students yields rich dividends. (MLW)

Some innovative programs designed to draw more Hispanics into higher education are described: Pan American University's Talent Search project, guaranteed admission for students with associate's degrees to Florida state universities, the College Assistance Migrant Program, the Border College Consortium, outreach program for junior and senior high…

Some things to consider before planning separate alumni activities or associations for young alumni include common assumptions about young adults' interests, spending patterns, willingness to do fund-raising, and interest in meeting older graduates. (MSE)

The Mills College Alumnae Admissions Representative program is described. Three priorities for developing a program are identified: setting goals, deciding on management, and establishing the scope of program. The selection of volunteers and their training are discussed. Recognition of volunteer effort is seen as especially important. (MLW)

The Ambassador Program, Buena Vista College's official alumni recruitment group, is described. The program operates on two levels: student and alumni ambassadors. Although conducting tours was the main thrust of the student organization, members now participate in other activities. (MLW)

The history of voluntary support during recessions is mixed, but the question is less whether a college should launch a fund-raising campaign than whether it can afford not to. By waiting for good economic times to campaign, the message of urgency is weakened. (MSE)