Enrollment management, the authors suggested in earlier essays, is a deliberate process of achieving an institution's preferred enrollment profile, starting by identifying the strategic purposes and mission of the institution, and then orchestrating the marketing, recruitment, admissions, pricing and aid, retention programs, academic support…

Regardless of budget or institutional reputation, building a good college admissions team requires careful attention to four elements: philosophy, hiring, training, and performance. The result is productive, proficient, and pleasurable. (MSE)

The advantages of involving alumni in graduate program recruitment are outlined, and suggestions are given for the administration of these recruitment programs. (MSE)

It is essential that the traditional emergency management structure be used as a framework for higher education emergency planning. The four phases of emergency management should be reflected in the architecture of all planning efforts. These include "preparedness," "response," "mitigation," and "recovery."…

A guide to developing a college marketing plan defines key marketing terms, outlines the development of a plan (including institutional analysis, market research, strategy formation and execution, and program evaluation), and provides a list of important principles with which to operate a program. (MSE)

A method for scheduling teaching assignments is described that can asssist in projecting future course offering needs, assess the impact of consolidating or rescheduling sections, determine the necessary interests and qualifications of faculty additions, and predict the impact of a faculty member's absence. (MSE)

Broad guidelines are presented for making budget allocations based on approximate impact that changing program enrollments have on each unit's budget, the dollar impact on the unit's budget for faculty position changes, costs of specific program change, and revisions in the base budget, which may be made by requiring justification for refunding.…

A model is presented for the development of effective, flexible student information systems that are directed by users' needs rather than other forces. The conceptual design, detail design, and policy consideration are discussed. Focus is on the development process rather than the final product. (MSE)

The need to improve the advisory system for the benefits of transfer and off-campus students led to the development of a process to ensure consistent and fair practice in transferring community college courses toward University of Wyoming degrees. A model was implemented through the Wyoming Higher Education Computer Network. (MLW)

Mathematical formulas are proposed for estimating the market compatibility of academic programs, taking into account employment opportunities in the area and graduate production rate of competing area schools. Implications for program marketing are discussed. (MSE)

Admissions professionals can upgrade their computing capabilities in recruitment by using their nonscientific skills and abilities and working with the university's computing center staff. Practical guidelines are provided. (MSE)

The efforts of five Bowling Green State University (Ohio) graduate students to design, develop, and implement a student retention training program using graduate assistants are described. Special techniques used to train participants and lessons learned in the process are noted. (MSE)

A discussion of the difficulties of enrollment projection examines the wide range of variables affecting enrollments and the likely technological, scientific, manpower, social, and humanistic needs of the world in 2000 that should motivate recruitment efforts. (MSE)

The current status of computer use in student admissions and records functions in colleges and universities is briefly reviewed, and the changes occurring in Brigham Young University's admissions office functions during the 13 years of computer applications are outlined. (MSE)

A marketing information system approach for college admissions is outlined that includes objectives, information needs and sources, a data collection format, and information evaluation. Coordination with other institutional information systems is recommended. (MSE)