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Analysis of Variance1
Aptitude Treatment Interaction1
Attitude Change1
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Four Studies Dealing with Mediated Persuasive Messages, Attitudes, and Learning Styles.
Simonson, Michael R.; And Others – Educational Communication and Technology, 1987
Describes a research program of four studies that investigated whether instructional media could be used to deliver persuasive messages effectively. Highlights include learner attitudes, aptitude treatment interaction, instructional media research, the effectiveness of various media types, learner characteristics, and suggestions for additional…
Descriptors: Analysis of Variance, Aptitude Treatment Interaction, Attitude Change, Cognitive Style