Finds that the private dialog between parents and children closely approximated the public dialog about TV family portrayals by focusing on TV family realism, structure, and relationship models. Shows that a social learning model was implicit in participants' arguments, and that most participants argued that family portrayals affect expectations…

Uses content analysis of television characters in all occupations across 30 seasons to test the argument that television entertainment depicts business negatively. Reaffirms that television stigmatizes the occupation of business, independently of economic factors. Notes that these results pose a challenge to mass communications theory that…