Introduces six articles comprising a symposium on dynamic social impact theory--a theory discussing the creation, maintenance, structuring, and alteration of attitude, beliefs, and belief systems; the dynamics of social influence; and the role of human ecology in the formation of belief and belief systems. Discusses theoretical premises and…

Reviews the conceptual position of agenda-setting research, identifies methodological problems associated with it, and proposes a newly defined criterion variable--the "problematic situation"--as a cognitive approach to the metaphor that mass media tells people "what to think about." (SR)

Argues that scholars in communication studies, rather than engaging questions about "the field" or "the divide," should instead ask questions about who they are, and who they become, when they engage in certain kinds of communication inquiry--ontological questions about epistemological consequences. (SR)

Discusses not only the procedures, assumptions, and applications of advanced categorical statistics, but also covers some common misapplications, from which a great deal can be learned. Addresses the use and limitations of cross-tabulation and chi-square analysis, as well as issues such as observation independence and artificial inflation of a…

Presents a theory of how individuals located in social space influence each other to create higher order patterns of cultural structure. Presents the theory as five propositions and six derivations, arguing that Dynamic Social Impact Theory accounts for four key features of culture: regional clustering, correlations among cultural elements,…

Argues that the inclusion of viewer interpretation variables in experimental design and analysis procedures can greatly increase the methodology's ability to explain variance. Focuses attention on the between-group differences, while an analysis of how individual participants interpret the cues in the stimulus material focused attention on the…

Uses a typology to characterize the situation in communication research in 1993 as compared to the situation in 1983. Compares previous predictions to the present situation and makes new predictions. Argues that a cause for the fragmentation in communication studies is the lack of a basic precondition for cumulative growth--formal models. (SR)

Defines the "worship of p" as the current phenomenon of attaching major significance to statistical analysis, and contends that such statistical analysis and precision are useful only when viewed as secondary tools in scientific research. (MH)

Responds to Robert Entman's call for the establishment of a paradigm of news framing research. Describes a research program which includes three paradigmatic outlooks, called cognitive, constructivist, and critical. Argues that the research program has benefited the communication discipline by encouraging researchers to use specific theories to…

Argues that, to make itself more central to studies in its own field, American communication should embrace its traditional, albeit now greatly expanded, subject matter (communication), while at the same time abandoning all institutional vestiges of its narrow and long outmoded approaches to the field. (SR)

Attributes the lack of disciplinary status accorded communication to the lack of ontological status granted the very idea of communication in modernity. Argues that the field should deny modernity's bifurcation by asserting that communication is foundational and attempt to forward a unique communication ontology. (SR)

Argues that communication research needs to move toward better integration of observations on the microlevel with systemic generalizations about macrolevel phenomena, and reorient research away from the media behavior and responses of individuals and toward the cumulative consequences of media behavior over time. (SR)

Claims that the field of communication is moving beyond theorizing that treats communication as a process, to what might be called "multiple-process theory." Examines views of message-processing modes and effects, enlarges the scope of inquiry by considering a multiplicity of levels of analysis, and discusses a philosophical orientation compatible…

Discusses particular tensions within the area of interpersonal communication theory and research surrounding the study of social and personal relationships. Argues that important issues have been ignored as scholars pursue a spurious conflict between communication science and communication hermeneutics. (SR)

Uses three quotations from Gregory Bateson to inform the author's comments on the discipline of communication. Argues that communication teachers and scholars must aim for a curriculum and a mode of study, research, and teaching that leads to means of recognizing, addressing, and responding to truly significant questions, rather than disciplinary,…