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Direct linkJohnson, Adam W. – Strategic Enrollment Management Quarterly, 2016
As a growing entity within higher education organizational structures, enrollment managers (EMs) are primarily tasked with projecting, recruiting, and retaining the student population of their campuses. Enrollment managers are expected by institutional presidents as well as through industry standards to make data-driven planning decisions to reach…
Descriptors: Enrollment Management, Decision Making, Interviews, Administrative Principles
