This article discusses the story behind American University's brand campaign. Colleagues and peers are asking how American University developed a brand strategy--"KNOW/WONK" campaign that launched in fall 2010--that's original, authentic, and representative of AU's distinctive personality. What they really want to know is how AU got it through the…

Destabilizes the current construction of writing program administration by both questioning the theoretical constructs inherent in the traditional language writing program administrators use to represent themselves and suggesting a more ethically sound conceptual frame. Suggests an expanded way for understanding the remarkable opportunity…

The design and methods used in the training program for department heads at University of Quebec at Trois-Rivieres are described and their roots in the institution's needs and context are discussed. (MSE)

Intercollegiate debate programs are facing a continuing demand for excellence without any guarantee of adequate resources. Important considerations for program administrators include: be positive, not negative; look for opportunities to build alliances with political science or philosophy departments; be a responsible administrator; and deal with…

In contrast with most academic departments, interdisciplinary programs lack automatic identity, clear space, or curricular territory, and motivation is closely linked to program success. This includes motivation of students in class and outside of class, of contributing faculty, of administrators, and of societal peer groups, such as professional…

Reports and analyzes the consequences of a university's abolishing any required writing course, using the case of the Director of Writing at Portland State University. Discusses effects on assessment, funding, service, and staff and staffing needs. (SR)

During the last two decades, the number of K-12 school partnerships with businesses, communities, and universities has expanded rapidly. Schools have established successful collaborative partnerships with private enterprises to provide technology to families (Cirone, 2001), with universities to develop new teachers (Fisher, Frey, & Williams,…

Atlantic Baptist College (New Brunswick, Canada) has adopted a faculty evaluation program based on the work of a committee of administrators and faculty representatives. The program was initiated out of the administration's desire to foster academic excellence and faculty development through a more systematic evaluation procedure. The committee…

Because the structure of a writing program establishes its content and values, a writing program should be integrated with other aspects of English studies to avoid being merely an add-on to the college English department. Several planning strategies can assist in promoting this integration. A writing program should involve all related campus…

Proposes a model for writing program administrators to use to assess the effectiveness of composition programs. Argues the need to consider local conditions, evaluate the internal coherence of programs, and consider the external relevance of programs. Describes how using this model led the Writing Center at Northern Arizona University to make…

A discussion of the University of Oslo's training programs for department heads describes their design, content, frequency, and methods. These administrators' roles are examined and the importance of higher level support of the programs is stressed. Reluctance to participate and special problems in applying content of the programs are discussed.…

The administration's adviser to the Illinois State University Student Alumni Council examines the benefits of student participation in alumni affairs, outlines some considerations in the creation and development of a new student alumni program, and suggests program possibilities for different constituencies, including alumni, students, future…

Human resource professionals who find themselves charged with selecting and conducting employee training are advised to use adult learning theory to develop effective programs. Tips for facilitating adult training sessions, questions to address before designing a training program, and pointers for successful flip chart use are offered. (MSE)

Discusses two danger signs for writing across the curriculum (WAC) program survival, dealing with their cross-curricular structure, and their heavy dependence on just one person for their health and continuation. Outlines two cases from the history of writing instruction at the University of Michigan providing a precautionary tale for both kinds…

Broad contextual and cultural influences of reforms on employment and higher education in Lithuania are examined, effects of this transition on higher education administration are considered, and conditions that would encourage administrators to take an entrepreneurial or proactive approach are discussed. A model for training programs to assist…