Discusses how an act assignment exposes students to federal agencies; experts and novices contribute and learn in PR case course; students control in-class PR agency; cabletext service shows good results; advertising focus emphasizes creative writer; writing by number aids story structure; student photo club sells lab supplies, for revenue; and…

Provides results of a survey of public relations education at 30 colleges and universities with respect to an examination of 115 syllabi, course requirements and reading lists, and innovative practices. (PD)

Expressing a communication perspective on teaching public relations, this booklet is designed for instructors of public relations courses. The introduction to the booklet establishes the theoretical grounding of this investigation, namely, the mutual relationship between public relations and communication. The first section explicates the…

Incorporating a service learning assignment into the public relations course can more strongly increase understanding of concepts because students are forced to apply class theories to a setting with real-world consequences. Specifically, service learning is a form of experiential learning that engages students and faculty in the common good. It…

This booklet reports on a national survey of public-relations education at 144 senior colleges and universities (45% return). It presents findings in numerous areas, including the type of department and institution in which the public-relations programs are located; sequences and emphases of the programs; sources of students; texts, films, and…

Students in the beginning public relations course at Kansas State University work in small groups to make case studies of the public relations needs of organizations (usually campus groups or nonprofit community organizations) and to develop public relations plans for them. After receiving project instructions, students suggest possible clients,…