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Kraut, Alan G.; And Others – Journal of Experimental Psychology: Human Perception and Performance, 1981
Repeated observations of a colored form results in slower reaction-time responses to the familiarized stimulus than to a comparable novel stimulus due to alertness decrement and encoding facilitation. This two-factor theory of repetition was found to hold for words as well as for colors. (Author/BW)
Descriptors: Attention Control, Color, Higher Education, Reaction Time