A study examined whether ethical sensitivity can be measured in response to radio programming. The study was interested in the extent to which a person feels a program is unethical in either its substance or its presentation. Subjects, 17 undergraduates in telecommunications at a large midwestern university, received course credit for their…

Finds an inverted-U shaped relationship between frequency of exposure to rock and popular songs and affect toward the songs among undergraduate students. Finds no support for the hypothesis that subjective novelty and complexity interact with exposure in determining affective evaluations. (SR)

Two pioneering public radio stations--WOSU-AM, licensed to the Ohio State University in Columbus, and WHA-AM, licensed to the University of Wisconsin in Madison--conducted audience research as early as the 1920s. The challenge for early education broadcasters became to adapt the existing audience research paradigm to their purposes, or to develop…

In April 1997 in the United Kingdom (UK), "Teletubbies," a television program designed for young children, debuted. Unexpectedly, it developed a cult following among college students. In April 1998 "Teletubbies" debuted in the United States (US) on PBS. A study compared alternative readings and deconstructions of…

College radio is quite often viewed as the true alternative to commercial radio. However, what is alternative radio and how does college radio factor into the ideal? To further understand this concept, this paper focuses on the role of alternative programming in college radio. Areas discussed include alternative radio as a non-mainstream form of…

This paper states that college radio invokes two ends of a language spectrum -- the clean language authorized for on-air use and the dirty language prohibited from such use, and that the interaction between the two produces "expositional obscenity," a catalytic form of discourse that invites the audience to render a judgment about…