Education is one important role of zoos, but there is relatively little research on the extent to which zoos are serving this role. Traditional methods for collecting and analyzing such information have significant disadvantages in zoo settings and should be supplemented (not replaced) by nonreactive measures. To test this concept, teams of…

Studied the link between specific sexual behaviors, HIV testing, levels of knowledge and personal vulnerability regarding HIV, and alcohol and condom use among college students. A significant portion (33.9%) of students stated that they were at risk for HIV and 25.4% reported that they had been tested for HIV. Includes a copy of the behavior…

Describes exercises designed to give students experience in using methods of naturalistic observation to quantify behavior. Students construct a coding system of the behaviors observed in a small mouse colony, gather data by instantaneous and focal animal sampling, and use the data to calculate interrater reliability and sequence analysis. (GEA)

Two studies provided support for the proposal that the role of norms in attitude-behavior relations can be useful reconceptualized for the perspective of social identity/self- categorization theory. Study one examined group norms as they influenced subjects to engage in regular exercise. Study two examined group norms as they influenced subjects…