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Cherrey, Cynthia – Campus Activities Programming, 1990
Organizational culture is difficult to change, but the norms that exist are the easiest elements to identify and change. Even if changing the norms is not desirable, it is essential to understand and articulate them. A change in cultural norms is communicated through new expectations, different language, and new behaviors. (MSE)
Descriptors: Behavior Modification, Behavior Standards, Change Strategies, Classification