Conformity--defined here by the fact that an individual displays a particular behavior because it is the most frequent the individual witnessed in others--has long been recognized by social psychologists as one of the main categories of social influence. Surprisingly, it is only recently that conformity has become an active topic in animal and…

Organizational culture is difficult to change, but the norms that exist are the easiest elements to identify and change. Even if changing the norms is not desirable, it is essential to understand and articulate them. A change in cultural norms is communicated through new expectations, different language, and new behaviors. (MSE)

Briefly reviews the research literature concerning the overjustification effect. The effect describes the situation where positive reinforcement reduces one's intrinsic motivation for a behavior, thereby decreasing the probability that the behavior will be repeated. Notes the limitations of this explanation and recommends a broader representation…

Reviews research studies that involved computer applications in behavior analysis. Highlights include interactive videodisc; teacher benefits of computer applications; studies involving retarded students; behavioral treatment for obesity; multimedia; adaptations of computer hardware and software; automated data collection; reinforcement of…