We study how colleges shape their students' voting habits by linking millions of SAT takers to their college-enrollment and voting histories. To begin, we show that the fraction of students from a particular college who vote varies systematically by the college's attributes (e.g. increasing with selectivity) but also that seemingly similar…

Suggests that the frequency of newspaper political advertisements could be used as an index of voter stimulation at election time. (RB)

This study was part of a larger study examining the attitudes of various groups toward elections, campaigns, and a variety of issues. This portion of the study dealt with students, 336 of whom were interviewed. In addition, 40 questionnaires were randomly drawn from two groups of students--those who registered to vote and those who did not. The…

In a presidential election campaign, any dimension of an image is important if it motivates the voters to favor or disfavor a candidate. Therefore, to study what motivates electoral behavior is one way to study the persuasion of image building in presidential campaigns. In this paper some of the research in presidential election campaigns is…

This issue of the "News Research Bulletin" contains reports on two studies of media use by contemporary young adults. The first study analyzes the media behavior of 447 randomly selected respondents in Virginia Beach, Virginia in the summer of 1973. Some of the highlights of the study were that about 90 percent of the young people report doing at…

Defining emotional responses as the interaction of three primary emotions occurring along pleasure-displeasure, arousal-nonarousal, and dominance-submissiveness continua, a study hypothesized that (1) a systematic relationship exists between the emotions elicited by the candidate and voting behavior, and that (2) the emotions elicited by…