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Download full textAssociation for Education in Journalism and Mass Communication. – 2001
The Media Management and Economics section of the proceedings contains the following 6 selected papers: "Audience Economics of European Union Public Service Broadcasters: Assessing Performance in Competitive Markets" (Robert GH. Picard); "Remembering the DuMont Network: A Business Case Study Approach" (Walter S. McDowell);…
Descriptors: Advertising, Broadcast Industry, Broadcast Television, Case Studies
Misiewicz, Joseph; Sidorowicz, Alexander E. – Metropolitan Universities: An International Forum, 1994
This article discusses how university faculty can cooperate with public broadcasting agencies (radio and television) to provide public media exposure to arts performances and activities. It describes specific successful programs at Ball State University (Indiana). (JB)
Descriptors: Broadcast Television, College Faculty, Cooperation, Departments
Acker, Stephen R.; Gordon, Joan M. – 1986
Designed to examine the relevance of television news programming, a study examined the application of a "group use" videodisc in a communication curriculum. Using a computer controlled videodisc, 60 communication students at a large midwestern university were shown the agenda-setting function of television and asked to evaluate the…
Descriptors: Audiovisual Aids, Broadcast Television, Communication Research, Computer Assisted Instruction
Rose, Russell G. – 1993
Satellite television is proposed as a useful source of authentic materials for French language instruction at the college level. It is argued that this medium illustrates to students that the language is used in a wide variety of everyday situations and contexts. The discussion begins with a brief description of common satellite technology,…
Descriptors: Broadcast Television, Class Activities, Classroom Techniques, College Second Language Programs
