Argues for a Campaign Planning Course in the undergraduate public relations major. Discusses nine course objectives. Describes five phases of campaign planning and implementation, how the phase approach includes important course topics, and how it fulfills course objectives. Describes how student groups work with actual clients throughout the…

Argues that a course or unit in crisis management/communication is an excellent way of teaching public relations theory, management concepts, information management, problem solving, and communication management. Identifies course objectives, discusses main topics and student evaluation, and concludes with advice and a list of readings. (SR)

This paper provides a unit of instructional design for teaching an undergraduate public speaking course at Southern Arkansas University. According to the paper, the unit, consisting of 6 lessons, is designed to be taught in a 50-minute period 3 times each week. The paper points out that students are given many opportunities to practice the…

Explores the merits of using a combined cognitive and experiential approach to the teaching of psychology. Findings indicate that expanding a traditional course to include vivid personal experiences integrated with cognitive growth is an effective modification and enhances concept learning. (Author/DB)

Describes how the authors use a broad-based, client-centered model to teach an introductory course in public relations, integrating writing assignments for "clients" into course topics, which include history, ethics, theory, research, program planning, publicity, crisis management, and evaluation methods. Discusses course objectives, and notes…

Describes a special option to the required speech performance course at the Pennsylvania State University. This alternative is designed for students who have communication problems with class participation, basic social contacts, or formal performances. (JMF)

Discusses approaches to teaching a mediated public relations course, emphasizing the World Wide Web. Outlines five course objectives, assignments and activities, evaluation, texts, and lecture topics. Argues that students mastering these course objectives will understand ethical issues relating to media use, using mediated technology in public…

The notion of a communicative approach has developed considerably since it first began to influence teaching practice and as teacher-researchers have refined their understanding of the concept of communicative competence. At present, adopting a communicative approach has two aspects: (1) it means formulating teaching/learning problems in terms of…

Describes a course designed to improve interpersonal skills for students in instructional development that was developed at Syracuse University. Highlights include course goals; class requirements, including student journals; course content and structure, including activities to develop skills in verbal and nonverbal communication and…

Outlines an introductory public relations writing course. Presents course topics and objectives, and assignments designed to meet them. Provides a sample grading rubric and evaluates major public relations writing textbooks. Discusses learning and assessment strategies. (SR)

Discusses broadening public relations to an international level by incorporating the topics of culture, international practices, and culturally sensitive theory development. Discusses rationale, design, and execution of an undergraduate course in international public relations. Suggests ways to incorporate assignments addressing international…

Describes recommended and tested strategies for teaching a first-level course on the demography of aging. Provides illustrations of the range of perspectives used to teach the subject in the context of the sociology of aging. Recommends using primary sources and includes a list of resource materials. Includes examples of student projects. (NL)

Examines the requirements of instructors of English for Academic Purposes (EAP) by surveying professors at four institutions of higher learning. Quantitative and qualitative analyses indicate that U.S. instructors' lecturing styles are becoming more interactive, a trend placing new expectations upon students. (31 references) (Author/CK)

The course of study, an experimental model intended for use in secondary grades and higher education, centers on mankind in a global context. Main objectives of the course are to help students understand with cognitive depth the realities of global systems, interdependencies, and imbalances and develop conscious attitudes toward their own beliefs…

Describes a college-level psychology course in which students learn how to think about the ideas of psychology instead of memorizing psychological information. Suggests modeling of thought in lectures and other classroom activities. Recommends strategies for class discussions and student evaluation. (CFR)