Descriptor
| Business Communication | 2 |
| Class Activities | 2 |
| Higher Education | 2 |
| Text Structure | 2 |
| Business Correspondence | 1 |
| Design | 1 |
| Design Requirements | 1 |
| Metaphors | 1 |
| Persuasive Discourse | 1 |
| Rhetorical Criticism | 1 |
| Schemata (Cognition) | 1 |
| More ▼ | |
Publication Type
| Guides - Classroom - Teacher | 2 |
| Journal Articles | 2 |
| Opinion Papers | 1 |
| Reports - Descriptive | 1 |
Education Level
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewedBlyler, Nancy Roundy – Bulletin of the Association for Business Communication, 1993
Suggests that understanding the "tools of rhetorical analysis" in relation to persuasion can help business communication teachers better incorporate the concept of consensus building into their courses. Discusses incorporating rhetorical techniques (using metaphors, calling on readers' schemata, and using narratives) into a business…
Descriptors: Business Communication, Class Activities, Higher Education, Metaphors
Peer reviewedBaker, William H. – Business Communication Quarterly, 2001
Describes an approach to teaching students a basic design process for routine business documents like memos, letters, and reports. Outlines the design principles of HATS (Headings, Access, Typography, and Spacing), how they apply in before-and-after fashion to various documents, and discusses an assignment in which students redesign an existing…
Descriptors: Business Communication, Business Correspondence, Class Activities, Design
