Examines direct mailing included in a nationally publicized court case. Articulates how the use of particular genre-based, rhetorical and linguistic strategies in these mailing construct reader identity. Argues that the documents use you-attitude to construct the identity of the reader as winner and to establish the reader's identity as the…

Looks closely at the nature of the bilingual edition and the specific problems that it presents to the translation theorist. Examines publishers' strategies, the translator's introduction and notes, and reading strategies. Comments on the importance of the translation process. (SR)

Studies the visual markers which students employ in writing descriptive and instructional text. Applies the guidelines approach, design decisions approach, and the information/reader model approach. Reports that beginning technical writing majors used fewer illustrations and visual markers than did technical majors. Suggests that the results may…

A review of current research in writing to learn in the content areas provides a basis for focusing on instructional strategies, use of text structure frames, and metacognitive writing strategies. Students can use writing to comprehend to learn content area text in a variety of ways based on their particular learning objectives for that particular…

Describes a prewriting problem-solving plan intended to help students achieve effective organization and persuasion in writing business documents. Finds that business communication students felt the plan was beneficial, particularly for persuasive messages, individual writing, and small-group writing, and that many felt the plan was worth…