Notes that the availability of statistical software packages has led to a sharp increase in use of complex research designs and complex statistical analyses in communication research. Reports a series of Monte Carlo simulations which demonstrate that this complexity may come at a heavier cost than many communication researchers realize. Warns…

The use of Relational Database Management Systems (RDBMS), a type of microcomputer application software, to analyze open-ended survey questions is discussed. Using open-ended questions allows researchers to ask respondents to express themselves freely about their attitudes and beliefs. This approach also can elicit a precise answer even though the…

A review of the literature indicates that, in spite of differences in methodology, faculty surveys permit an explanation of academic psychologist's interest in instructional computing, the current extent of instructional computer use, and the differences between interest and use. All of the studies reviewed indicated a substantial interest in…

Discussion of the use of qualitative research methodology in the study of information-seeking behavior focuses on a study of the information-seeking attributes of 31 members of the Stanford University (California) academic community. Qualitative and quantitative analyses are explained, and issues and problems encountered in implementing the…

Political communication researchers recently have emphasized conditional relationships as crucial to specifying and understanding the effects of the mass media. In many cases, however, researchers will not predict which variables will modify the form or existence of media effects. They therefore will not include measures of the conditional…

Discusses problems in research investigating Web-based instruction (WBI) and describes a study of university freshmen that used a single-source method to test the impact of WBI on learning. Examines computer software log files and discusses results of multiple regression analyses that show use of relevant Web content does improve learning.…

Asserts that current technology makes it possible to administer organizational surveys by using computers. Describes processes of conducting a computer-administered survey. Finds that respondents who complete computer surveys find them more interesting and seem to be more aware of their thoughts and feelings while completing them. (CFR)

This guide to planning and conducting research projects covers how to decide on a research problem, state a hypothesis, plan for the collection of data, write a proposal, analyze and interpret data, and write the research report. Overall, the book takes a practical, hands-on approach and offers checklists, suggestions, and guidelines for all the…