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Direct linkLiu, Yiyuan; Levin, Michael A. – Marketing Education Review, 2018
With the emerging use of analytics tools and methodologies in marketing, marketing educators have provided students training and experiences beyond the soft skills associated with understanding consumer behavior. Previous studies have only discussed how to apply analytics in course designs, tools, and related practices. However, there is a lack of…
Descriptors: Teaching Methods, Data Analysis, Marketing, Curriculum Design
Peer reviewedDavies, P. – Economics, 1984
A questionnaire that college economics students can use to investigate the degree and nature of competition in the retail market for petrol is provided. A simple computer program is included to help in the analysis of the questionnaire. (Author/RM)
Descriptors: Competition, Computer Assisted Instruction, Computer Software, Economics Education
Turner, Judith Axler – Chronicle of Higher Education, 1987
Interviews with computer-company officials and a survey show that: despite higher education discounts, computer companies make money; colleges offer computer companies intellectual capital; students take hardware and software preferences with them into jobs; higher education influences computers built and sold; and higher education is a…
Descriptors: College Students, Computer Software, Computer Uses in Education, Computers
Chronicle of Higher Education, 2005
"Chronicle of Higher Education" presents an abundant source of news and information for college and university faculty members and administrators. This January 28, 2005 issue of "Chronicle for Higher Education" includes the following articles: (1) "Wasting Money: A Failed Fund-Raising Trip Makes a Development Officer…
Descriptors: Fund Raising, Educational Finance, Higher Education, Retailing
