This article discusses the story behind American University's brand campaign. Colleagues and peers are asking how American University developed a brand strategy--"KNOW/WONK" campaign that launched in fall 2010--that's original, authentic, and representative of AU's distinctive personality. What they really want to know is how AU got it through the…

College programs targeting parents as potential donors are discussed. Factors to be considered in program development, such as finding the right constituency, approaching them, program budgeting, and incorporating the program into others, are examined. Benefits of such programs are seen as substantial. (MSE)

Researchers analyze the cost effectiveness of educational administrator training programs for Native Americans at four universities: Harvard, Pennsylvania State, Minnesota, and New Mexico. The programs vary in scope, duration, clientele, admissions, and five other characteristics. The programs' average costs per student are computed and are…

Discusses the training of multicompetent health care providers by combining one or more aspects of their respective curricula. Three methods--intra-, across-, and extra-field combinations--of melding two historically separate fields are described. An example of an across-field combination--the Baylor College of Medicine Physician…

The programs of sponsored experiential learning can improve their bargaining position within the institution by practicing and demonstrating cost-effective forms of operation. Effective sponsored experiential learning programs can actually increase the cost-effectiveness of the host institution. (MLW)

Research suggests that addition or expansion of a comprehensive student activities program at community colleges can lower the high student attrition rate and the cost of constant recruitment. Although increased emphasis on comprehensive extracurricular activities can be expensive in personnel and other resources, it may be a worthwhile…

This article describes approaches used in a Purdue University (Indiana) nontraditional doctoral pharmacy program to meet the needs of students wishing minimal disruption of job and family. Focus is on program standards and cost issues such as the special tuition rate. Evaluation after the first semester indicates the program is achieving full cost…

This monograph describes how to design cash incentive programs in higher education as a way to help employees achieve their best productivity and as the most cost-effective way to communicate and stimulate the work behaviors that the institution values. Including a mentoring role as part of recognition of model departments or model managers not…

The National Association of Self-Instructional Language Programs (NASILP) offers a program option for institutions that lack the resources to develop a regular second language program but want to offer instruction in a broad range of languages for international businesses. The cost-effective, media-intensive approach consists of a controlled…

This publication, through six chapters, discusses three exemplary methods of sharing resources in allied health education and provides allied health administrators and educators with an overview of the human factors needed for successful interinstitutional cooperation. Chapter 1 introduces the concept of cooperative sharing and provides the basis…

Different forms of peer tutoring within college and universities are described and compared for effectiveness, including cross-year and same-year small-group, individualized, supplemental, diadic, reciprocal, fixed-role, writing process, and distance tutoring. Three methods are found to be widely used, demonstrated effective, and meriting expanded…

This publication documents the ongoing efforts of the Government of Nepal to train primary school teachers using a multi-faceted distance learning system. At the heart of this system are radio broadcasts designed especially for untrained primary school teachers. A case study of the Radio Education Teacher Training Project (RETTP) is presented in…

To improve instructional computer use by university faculty, an inservice program consisting of showcases, seminars, and workshops was funded, designed, and implemented. The program proved to be a cost-effective way for administrators to promote classroom use of computers by fostering faculty's confidence and computer self-efficacy. Seminar topics…