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Embedding the Sustainable Development Goals into Higher Education Institutions' Marketing Curriculum
Barbara Tomasella; Bilal Akbar; Alison Lawson; Richard Howarth; Rebecca Bedford – Journal of Marketing Education, 2024
The 21st century's growing societal and environmental challenges are ubiquitous. The combination of knowledge, values, mindsets, and abilities needed to address these challenges requires educating society about the simultaneous pursuit of economic, environmental, and social goals as advocated by the United Nations' (UN) Sustainable Development…
Descriptors: Marketing, Business Administration Education, Teacher Attitudes, Student Attitudes
Pilgrim, Karyn; Woo, Kevin L. – Journal of Interdisciplinary Studies in Education, 2021
Ecological learning is enriched when students can apply course content to their own communities and gain an understanding and experience for deploying sustainable practices. Such merging of content, application, and place requires an interdisciplinary approach to grapple with the ecological and cultural issues more holistically that sustainability…
Descriptors: Sustainability, Interdisciplinary Approach, Teaching Methods, Environmental Education
Chenarani, Kiarash – Online Submission, 2017
Many higher education institutions and discipline-specific associations have embraced service-learning as a way to join campuses (and specifically, academic departments across the curriculum) with their communities to positively respond to community challenges and opportunities for collaboration. Hundreds of definitions of service-learning exist…
Descriptors: Higher Education, Service Learning, Teaching Methods, Citizenship Education
Page, Nadine C.; Nimon-Peters, Amanda J.; Urquhart, Alexander – Journal of Management Education, 2021
Higher education classes have increased in size at a time of significant resource restrictions for universities. At the same time, employers are looking for graduates with relevant competencies and skills. This poses two key challenges: (1) how to design an experiential curriculum that produces significant skill development and (2) how to ensure…
Descriptors: Case Studies, Class Size, Higher Education, Experiential Learning
Grewal, Dhruv; Motyka, Scott; Levy, Michael – Journal of Marketing Education, 2018
The pace of retail evolution has increased dramatically, with the spread of the Internet and as consumers have become more empowered by mobile phones and smart devices. This article outlines significant retail innovations that reveal how retailers and retailing have evolved in the past several decades. In the same spirit, the authors discuss how…
Descriptors: Retailing, Marketing, Futures (of Society), Teaching Methods
Lane, Shannon R.; McClendon, Jennifer; Matthews, Natalie – Journal of Teaching in Social Work, 2017
Social work plays a key role in engaging with clients and communities directly affected by housing insecurity and homelessness, and advocating for the right to safe and affordable housing. This article describes methodologies of the Point-in-Time Count and Homeless Management Information Systems and proposes strategies for integrating additional…
Descriptors: Social Work, Counselor Training, Homeless People, Case Studies
Brocato, E. Deanne; White, Nathan James; Bartkus, Kenneth; Brocato, Ashley Ann – Journal of Marketing Education, 2015
Given the presumed importance of social media to marketing, along with the apparent lack of research concerning social media curriculum development, the purpose of this study is to conduct a systematic analysis of social media curriculum through the evaluation of undergraduate course syllabi in the United States. This research is intended to…
Descriptors: Social Networks, Mass Media, Marketing, Curriculum Development
Lear, Darcy – Modern Language Journal, 2012
Community service learning (CSL) is a type of experiential learning that blends specific course content with real-world applications and ties them together through structured reflection. It is an ideal pedagogy for 21st-century language for specific purposes (LSP) programs. This article frames that argument around sociocultural theory, moves to a…
Descriptors: Higher Education, Service Learning, Course Content, Languages for Special Purposes
Trekles, Anastasia M.; Sims, Roderick – Online Journal of Distance Learning Administration, 2013
The purpose of this exploratory case study was to explore instructional design strategies and characteristics of online, asynchronous accelerated courses and students' choices of deep or surface learning approaches within this environment. An increasing number of university programs, particularly at the graduate level, are moving to an…
Descriptors: Higher Education, Online Courses, Acceleration (Education), Qualitative Research
Liu, Jeanny; Olson, Deborah – InSight: A Journal of Scholarly Teaching, 2011
Students often struggle with how to translate textbook concepts into real-world applications that allow them to personally experience the importance of these concepts. This is an ongoing challenge within all disciplines in higher education. To address this, faculty design their courses using methods beyond traditional classroom lectures to…
Descriptors: Feedback (Response), Problem Based Learning, Experiential Learning, Course Content
Goldstein, Gary; Fernald, Peter – College Teaching, 2009
Capstone courses emphasize students' experiences and learning, rather than course content. This emphasis is consistent with principles and practices fundamental to humanistic education. Here we describe a capstone course, "Internship," that includes five features consistent with humanistic education: (1) student-centered learning, (2) empathic…
Descriptors: Writing Assignments, Humanistic Education, Experiential Learning, Course Content

Cook, Stephen H.; Matheson, Helen – Nurse Education Today, 1997
A new strategy for teaching group dynamics to nursing students involved 10 sessions of experiential group activities and 4 sessions of exploring group theories. Problems that arose due to anxiety and hostility regarding experiential learning should be taken into account when teaching group dynamics. (SK)
Descriptors: Course Content, Experiential Learning, Group Dynamics, Higher Education

Gondolf, Edward W. – Teaching Sociology, 1985
Utopian societies can actually demonstrate some essential needs for community life. In this sociology course students read utopian literature and then investigated the lessons gleaned from their study of the utopian societies through experiential learning projects, e.g., participant observation of dorm life, leadership simulations, and utopian…
Descriptors: Course Content, Course Descriptions, Course Evaluation, Educational Objectives

Simpson, Steven – Journal of Experiential Education, 1999
Experiential education considers nature a classroom, but nature is also the teacher. Quiet watching and walking meditation are two exercises informed by Taoism, that when added to the normal experiential education fare, help students encounter nature with an open mind. An outdoor university course that incorporates the sentiments of seeing nature…
Descriptors: College Programs, Course Content, Experiential Learning, Higher Education

Beidler, Peter G. – Journal of Experiential Education, 1987
Recounts weekend at a bee farm, an activity for a required Lehigh University freshman English composition course designed to facilitate socialization and exchange of ideas and to provide experiences for students to write about. Uses excerpts from journals of nine students. (NEC)
Descriptors: College English, Course Content, Experiential Learning, Higher Education