Courses: Undergraduate or graduate organizational/crisis communication or public relations courses. Objective: The goal for this single class activity is for students to apply discourse of renewal to an organizational crisis fueled through social media.

This book focuses on the topic of the multiple-stakeholders that comprise the education community across the P-20 continuum. In various ways and forms, the authors of the chapters found within this book promote the importance of engaging with the diverse array of stakeholders in order to truly improve education in an increasingly interconnected…

Describes a technique for individualizing instruction in a public relations course that enrolls an average of 50 students each semester. (KS)

Summarizes students' and teachers' responses to a public relations internship program at North Texas State University. (KS)

Describes the requirement (at the Penn State School of Communications) that public relations majors pass a tough journalism gatekeeper course. Discusses briefly the course, its usefulness to public relations students, and the advantages to journalism majors of the presence of public relations students. (SR)

Surveys the variations among accredited public relations programs and shows where and what types of changes would be required to make the content of programs consistent with the recommendations of the 1975 and 1981 Commissions on Public Relations Education. (PD)

At Florida State University in Tallahassee, 30 students a year are enrolled in the public relations major, beginning with the junior year, so that at any one time there are approximately 60 majors, all of whom have at least a B average. The basic course--PUR 3000, Introduction to Public Relations--enrolls over 150 students a semester in two…

Describes how a public relations sequence at the University of Georgia in Athens "adopted" the offices of development for the University and its own college as the "clients" for students enrolled in a Public Relations Campaigns course. Discusses how students conducted research among donors and nondonors. Suggests a variety of…

Argues for a Campaign Planning Course in the undergraduate public relations major. Discusses nine course objectives. Describes five phases of campaign planning and implementation, how the phase approach includes important course topics, and how it fulfills course objectives. Describes how student groups work with actual clients throughout the…

Tells how public relations firms assisted the Kent State University journalism department when enrollments increased and money became scarce. (RB)

Provides results of a survey of public relations education at 30 colleges and universities with respect to an examination of 115 syllabi, course requirements and reading lists, and innovative practices. (PD)

Suggests that a course in desktop publishing can provide students at rural schools with experience equivalent to internships. Notes that the course provided students with real-world experience and benefited the university in terms of services and public relations. (RS)

Designed in response to the need for public relations education to produce well-trained, culturally sensitive practitioners for the workforce and the marketplace, an innovative semester-length course was launched in fall 1990 at Florida International University to enable public relations graduate and undergraduate students to explore the…

Audio-teleconferencing is a teaching method that can be economically and effectively implemented into public relations education. The University of Southwestern Louisiana, for example, is experiencing a budget crunch and will not increase the number of full-time public relations faculty in the near future, although the number of students…